The Latest Progress News
Product and Solution Information, Press Releases, Announcements
|Ipswitch’s Senior Content Manager Presenting at B2B Marketing Exchange|
|Posted: Wed Feb 20, 2019 12:07:27 PM|
Greg Mooney Shares Award-Winning Use of Blogs, Podcasts and Video to Drive Lead Gen at B2B Marketing Exchange – February 25-27, 2019 – Scottsdale, AZ
BURLINGTON, Mass. – Feb. 20, 2019 – Greg Mooney, Senior Content Manager at Ipswitch®, producer of award-winning and easy-to-use secure file transfer and network management software, is speaking at B2B Marketing Exchange, taking place on Monday, February 25 – Wednesday, February 27, 2019 in Scottsdale, Arizona. Ipswitch was named a finalist in the 2019 Killer Content Awards by Demand Gen Report for its use of blogs, podcasts and video to drive leads. The company won a 2018 Killer Content Award in the same category, Social Amplification, last year.
The company’s Defrag This podcast, hosted by Mooney, has been a huge contributor to increasing web traffic and driving a strong top of the funnel for the company’s inbound marketing efforts with more than 50 episodes available on multiple channels, including iTunes and the Ipswitch blog. Mooney has brought on dozens of thought leaders in the IT space as guests, helping increase the amplification and popularity of the show. The podcast had only 1000+ plays in 2017, but 2018 saw all-time plays reach over 15,000.
“The key to our success in drastically increasing our traffic and subscriber base over the last two years has been to provide regular and exclusive content that is helpful for IT professionals, rather than content focused on only product,” said Mooney. “By doing so, we have created a strong top of the funnel with many points of conversion throughout all our social channels and blog. I’m looking forward to sharing our successful content strategies at B2B Marketing Exchange.”
Mooney’s passion is developing thought leadership content that educates, engages and benefits SEO for B2B companies in tech. Over the past several years, he has built two award-winning blogs and kick started inbound marketing efforts for Ipswitch and SmartBear.
Hosted by Demand Gen Report, B2B Marketing Exchange spotlights all that’s new in B2B and tackles the latest trends, market conditions and buyer realities.